This live project with Calmveda, a USA-based aromatherapy brand, focused on developing cohesive brand guidelines and designing packaging for their new product ranges.

My work involved building a strong visual identity across touchpoints packaging, E-commerce assets and brand communication ensuring consistency while reflecting the sensory and therapeutic essence of each product.

The project aimed to enhance Calmveda’s market positioning and create a design language that resonated with their target audience.