hello! I'm Vartika Gupta, a designer interested in strategic design and storytelling.

hello! I'm Vartika Gupta, a designer interested in strategic design and storytelling.

hello! I'm Vartika Gupta, a designer interested in strategic design and storytelling.

scroll to see my work

2023-2025

scroll to see my work

2023-2025

Interactive Learning Tools | Rethinking Museum Experience (MAP)

This project reimagines the museum experience for kids turning it from passive looking into active doing and discovering. Through research and design, I created a book that uses interactive prompts to build a personal connection with the museum.

Learning Experience Design

Publication

Interactive Learning Tools | Rethinking Museum Experience (MAP)

This project reimagines the museum experience for kids turning it from passive looking into active doing and discovering. Through research and design, I created a book that uses interactive prompts to build a personal connection with the museum.

Learning Experience Design

Publication

Interactive Learning Tools | Rethinking Museum Experience (MAP)

This project reimagines the museum experience for kids turning it from passive looking into active doing and discovering. Through research and design, I created a book that uses interactive prompts to build a personal connection with the museum.

Learning Experience Design

Publication

Mumbo-Jumbo! | A Game Bridging Social Gaps for Dyslexic Children

Mumbo-Jumbo! is a classroom-based activity game. Grounded in research and structured around scientific prompts, the game encourages meaningful interactions between neurotypical and dyslexic children.

Social Design

Research

Strategy

Mumbo-Jumbo! | A Game Bridging Social Gaps for Dyslexic Children

Mumbo-Jumbo! is a classroom-based activity game. Grounded in research and structured around scientific prompts, the game encourages meaningful interactions between neurotypical and dyslexic children.

Social Design

Research

Strategy

Mumbo-Jumbo! | A Game Bridging Social Gaps for Dyslexic Children

Mumbo-Jumbo! is a classroom-based activity game. Grounded in research and structured around scientific prompts, the game encourages meaningful interactions between neurotypical and dyslexic children.

Social Design

Research

Strategy

Digital Exhibition | Museum of Art & Photography (MAP)

At MAP’s Summer Internship, I co-curated a digital exhibition for the Sasken Multimedia Gallery, bringing Bengal Patachitras to life through storytelling and immersive design.

Research

Experience Design

Digital Exhibition | Museum of Art & Photography (MAP)

At MAP’s Summer Internship, I co-curated a digital exhibition for the Sasken Multimedia Gallery, bringing Bengal Patachitras to life through storytelling and immersive design.

Research

Experience Design

Digital Exhibition | Museum of Art & Photography (MAP)

At MAP’s Summer Internship, I co-curated a digital exhibition for the Sasken Multimedia Gallery, bringing Bengal Patachitras to life through storytelling and immersive design.

Research

Experience Design

Designing Narratives for SDG 14 | Winning entry D'source '23

Ocean and Above is an interactive children’s storybook awarded by IIT. Based on SDG 14: Life Below Water, it follows Bholu the bubble on a rhyming journey through the ocean, introducing kids to marine life and its challenges in a fun, engaging way.

Interactive Book

Educational Design

Designing Narratives for SDG 14 | Winning entry D'source '23

Ocean and Above is an interactive children’s storybook awarded by IIT. Based on SDG 14: Life Below Water, it follows Bholu the bubble on a rhyming journey through the ocean, introducing kids to marine life and its challenges in a fun, engaging way.

Interactive Book

Educational Design

Designing Narratives for SDG 14 | Winning entry D'source '23

Ocean and Above is an interactive children’s storybook awarded by IIT. Based on SDG 14: Life Below Water, it follows Bholu the bubble on a rhyming journey through the ocean, introducing kids to marine life and its challenges in a fun, engaging way.

Interactive Book

Educational Design

Redesigning Zee5 for CTV | Kyoorius Award First list

Reimagined the user experience for the OTT brand Zee5 on CTV and AR/VR devices to create an engaging and innovative experience for their users.

UX

UI

Redesigning Zee5 for CTV | Kyoorius Award First list

Reimagined the user experience for the OTT brand Zee5 on CTV and AR/VR devices to create an engaging and innovative experience for their users.

UX

UI

Redesigning Zee5 for CTV | Kyoorius Award First list

Reimagined the user experience for the OTT brand Zee5 on CTV and AR/VR devices to create an engaging and innovative experience for their users.

UX

UI

Simple Enough | Solving Hormonal Health with Cycle Synced Nutrition

Worked on the brand strategy, branding, and packaging for Simply Enough, a two phase nutritional system designed to sync with the menstrual cycle, delivering the right nutrients at the right time in an effective and easy to use way.

Packaging

Branding

Strategy

Simple Enough | Solving Hormonal Health with Cycle Synced Nutrition

Worked on the brand strategy, branding, and packaging for Simply Enough, a two phase nutritional system designed to sync with the menstrual cycle, delivering the right nutrients at the right time in an effective and easy to use way.

Packaging

Branding

Strategy

Simple Enough | Solving Hormonal Health with Cycle Synced Nutrition

Worked on the brand strategy, branding, and packaging for Simply Enough, a two phase nutritional system designed to sync with the menstrual cycle, delivering the right nutrients at the right time in an effective and easy to use way.

Packaging

Branding

Strategy

Enhancing Brand Presence | Identity & Packaging Design for Calmveda

A live project with Calmveda, a USA based aromatherapy brand, where I developed brand guidelines and packaging for new product ranges. The work focused on creating a consistent visual identity strengthening its market presence.

Visual Identity

Packaging

Enhancing Brand Presence | Identity & Packaging Design for Calmveda

A live project with Calmveda, a USA based aromatherapy brand, where I developed brand guidelines and packaging for new product ranges. The work focused on creating a consistent visual identity strengthening its market presence.

Visual Identity

Packaging

Enhancing Brand Presence | Identity & Packaging Design for Calmveda

A live project with Calmveda, a USA based aromatherapy brand, where I developed brand guidelines and packaging for new product ranges. The work focused on creating a consistent visual identity strengthening its market presence.

Visual Identity

Packaging

Playground Projects →

Problem solving

Problem solving

Problem solving

Branding

Branding

Branding

Visual Design

Visual Design

Visual Design

User Interface Design

User Interface Design

User Interface Design

Storytelling

Storytelling

Storytelling

Experience Design

Experience Design

Experience Design

User Research

User Research

User Research

Strategy

Strategy

Strategy

Design Systems

Design Systems

Design Systems

What I bring to the table

Ideas into experiences worth remembering

Behind the canvas

I’m a storyteller at heart, always seeking new spaces that challenge me to grow and rethink design.

Let's connect!

Let's connect!

Let's connect!

About me →
©

2025

©

2025

©

2025

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