hello! I'm Vartika Gupta, an experience designer interested strategy and storytelling.

Currently at frog, previously at MAP

hello! I'm Vartika Gupta, an experience designer interested strategy and storytelling.

Currently at frog, previously at MAP

hello! I'm Vartika Gupta, an experience designer interested strategy and storytelling.

Currently at frog, previously at MAP

scroll to see my work

2023-2025


scroll to see my work

2023-2025


Digital Inspection and Compliance Platform for Indian Smart Cities | frog (Grad Project)

Designing a digital platform to simplify inspections and compliance for Indian smart cities. As part of my graduation project with frog, I’m working on a client inspired brief, translating research into insights and building an efficient, transparent system.

System Design

Research

Digital Inspection and Compliance Platform for Indian Smart Cities | frog (Grad Project)

Designing a digital platform to simplify inspections and compliance for Indian smart cities. As part of my graduation project with frog, I’m working on a client inspired brief, translating research into insights and building an efficient, transparent system.

System Design

Research

Interactive Learning Tools | Rethinking Museum Experience (MAP)

This project reimagines the museum experience for kids turning it from passive looking into active doing and discovering. Through research and design, I created a book that uses interactive prompts to build a personal connection with the museum.

Learning Experience Design

Publication

Interactive Learning Tools | Rethinking Museum Experience (MAP)

This project reimagines the museum experience for kids turning it from passive looking into active doing and discovering. Through research and design, I created a book that uses interactive prompts to build a personal connection with the museum.

Learning Experience Design

Publication

Digital Exhibition | Museum of Art & Photography (MAP)

At MAP’s Summer Internship, I co-curated a digital exhibition for the Sasken Multimedia Gallery, bringing Bengal Patachitras to life through storytelling and immersive design.

Research

Experience Design

Digital Exhibition | Museum of Art & Photography (MAP)

At MAP’s Summer Internship, I co-curated a digital exhibition for the Sasken Multimedia Gallery, bringing Bengal Patachitras to life through storytelling and immersive design.

Research

Experience Design

Mumbo-Jumbo! | A Game Bridging Social Gaps for Dyslexic Children

Mumbo-Jumbo! is a classroom-based activity game. Grounded in research and structured around scientific prompts, the game encourages meaningful interactions between neurotypical and dyslexic children.

Social Design

Research

Strategy

Mumbo-Jumbo! | A Game Bridging Social Gaps for Dyslexic Children

Mumbo-Jumbo! is a classroom-based activity game. Grounded in research and structured around scientific prompts, the game encourages meaningful interactions between neurotypical and dyslexic children.

Social Design

Research

Strategy

Redesigning Zee5 for CTV | Kyoorius Award First list

Reimagined the user experience for the OTT brand Zee5 on CTV and AR/VR devices to create an engaging and innovative experience for their users. Project selected in first list of Kyoorius Young Blood Awards.

UX

UI

Redesigning Zee5 for CTV | Kyoorius Award First list

Reimagined the user experience for the OTT brand Zee5 on CTV and AR/VR devices to create an engaging and innovative experience for their users. Project selected in first list of Kyoorius Young Blood Awards.

UX

UI

Designing Narratives for SDG 14 | Winning entry D'source '23

Ocean and Above is an interactive children’s storybook awarded by IIT. Based on SDG 14: Life Below Water, it follows Bholu the bubble on a rhyming journey through the ocean, introducing kids to marine life and its challenges in a fun, engaging way.

Interactive Book

Educational Design

Designing Narratives for SDG 14 | Winning entry D'source '23

Ocean and Above is an interactive children’s storybook awarded by IIT. Based on SDG 14: Life Below Water, it follows Bholu the bubble on a rhyming journey through the ocean, introducing kids to marine life and its challenges in a fun, engaging way.

Interactive Book

Educational Design

Playground Projects →

Problem solving

Problem solving

Branding

Branding

Visual Design

Visual Design

User Interface Design

User Interface Design

Storytelling

Storytelling

Experience Design

Experience Design

User Research

User Research

User Research

Strategy

Strategy

Design Systems

Design Systems

What I bring to the table

Ideas into experiences worth remembering

Behind the canvas

I’m a storyteller at heart, always seeking new spaces that challenge me to grow and rethink design.

Let's connect!

About me →
©

2026

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